Welcome to our little corner of the wine world

We think of ourselves as ”wine importers 2.0”. We work a little differently. We welcome you to our corner of the wine world. We think you’ll enjoy yourself here.

Gullberg by Stockwine

Gullberg by Stockwine is all about good wine. And people who have that little something extra. We live and work in Sweden, and all of us who have gotten together to run this company have a passion for wine and for building the wine company of the future. We are animated by joy, inquisitiveness and the desire to work with what we know and love.

The company Gullberg by & Gullberg was founded in the mid-2000s by music company director Stefan Gullberg. Stefan’s vision to build a portfolio of wines with great personality and a lot of attitude is something we’re building on and carrying with us into the next phase. Wine rocks!

Today, the company is a subsidiary of Stockwine Group AB and sells primarily to restaurants and hotels. The company works chiefly with ”fine wines”, wines from internationally superior, talked-about and renowned producers. We take pride in being ambassadors for the people who own and operate the vineyards we choose our wine from – we call them friends rather than suppliers.

Gullberg by Stockwine is based in large part on the combination of wine and food, particularly in light of our excellent , close relationships with many of Sweden’s best chefs. Since our sales people meet restaurants and sommeliers on a daily basis, they’re highly qualified and respected – they know wine and they know what they’re talking about.

Notwithstanding our exclusive portfolio, we’re humble, flexible and fleet of foot. We are happy to have a producer deliver to both Gullberg by Stockwine and to our other company, Stockholm Wine Importers.

What we believe

Truth be told, we’re tired of all the preconceived notions about wine and about people in the wine industry. Biased folks may tend to believe that we’re a bunch of snobs who can’t take a sip without gargling and passing judgement. Or that we’d never deign to drink wine from a box.

This is untrue.

We have high standards, but we think that wine should be simple and easily approachable. What do you think?

Why we started

Our group at Gullberg by Stockwine strives to meet the needs of all wine producers. In our view, this means having economic expertise, brand instinct, true culinary mastery, command of the ways of the Swedish Alcohol Retailing Monopoly, international business experience and strategic networking with the best in the industry.

We consider this to be an absolute necessity today.

Why are we a wine importing company talking about our people and our skills? Why aren’t we talking about wine?

Well, some people believe that it’s just about romance and wine, passion for the noble grape and a hobby that went a little crazy. Nothing could be further from the truth. We work hand in hand with a hard working industry. It’s agricultural and politics, it’s people that struggle, people whose harvests are destroyed by rain and grapevine disease. It’s ethical debates about the product, the moral dilemma of heavy bottles that float across the ocean and impact the environment. It’s competition, business and brands. It’s all about bringing in the harvest and bringing products to market.

So, clearly, all this hard work is done because wine is good … but we know that these winemakers and their employees need good representatives out on the markets to make it all worthwhile. This is why we talk about so much more than wine.

Who we are

It stands to reason that people in our industry, in a country like Sweden, must have genuine experience in working on a monopoly market as well as a large global network to provide the market with wine.

But it’s equally important to be the best at creating dialogue and relationships with Swedish restaurants and hotels – and we are! Our sales people are really extraordinary – they not only love wine, they also possess expertise. At the end of the day, this benefits restaurant guests.

Gullberg by Stockwine is made up of people from widely varying professional backgrounds. We’re wine experts, brand specialists, finance hounds, chefs and record company executives. We believe this is a recipe for success in today’s complex business environment.

In our industry, it’s pretty unique to run an import company with so many diverse skills on top of wine expertise. But we believe that financial strength and robustness ensures and safeguards future directional choices. Like a chef’s sixth sense about what’s on the way.

Equally important is an aggressive branding strategy, since the beverage industry is so strongly influenced by trends and lifestyles. So we’re delighted to have people on board who know food retail and consumer behaviour. This benefits Sweden’s wine purchasers.

A little bit about our idea, vision and goals

Gullberg by Stockwine is a company that has fully understood the trend facing the wine industry – namely, business in a bottle. Our goal is to have the best wines, the highest levels of efficiency and quality in all processes, and to be a good value for all our customers.

Restaurants and chefs are our best friends, and we will always listen closely to what they say.
Small wine producers will feel safe and empowered by what we at Gullberg by Stockwine possess in the form of expertise and by what we offer.

The large multinational wine suppliers will also understand that they’ve met their peer and speaking partner.